Sainsbury's, the renowned UK retailer, has been recognized for its commitment to responsible sourcing and sustainability in the seafood industry. In 2023, Sainsbury's received both the ASC UK Retailer of the Year Award and the MSC UK Supermarket of the Year Award, highlighting its dedication to providing better food options for consumers that are better for the planet and better for everyone.
Where does Sainsbury's salmon come from?
Sainsbury's has been a pioneer in responsible seafood sourcing. They were the first UK retailer to commit to sourcing 100% ASC certified farmed seafood. In 2022, they became the first UK supermarket to have 100% of their fresh Scottish salmon range independently certified by ASC and RSPCA assured. This transition to 100% independently certified salmon has made Sainsbury's the leader in offering ASC labeled products on their shelves.
In addition to their commitment to ASC certification, Sainsbury's is also the only big four supermarket to sell 100% MSC certified, pole and line caught canned tuna. They have become the largest importer of pole and line caught tuna from the Maldives, supporting local fishermen employment and ensuring a lower environmental impact compared to other fishing methods.
The Importance of Sustainable Sourcing
Gavin Hodgson, Director of Agriculture, Aquaculture, and Horticulture at Sainsbury's, emphasizes the importance of responsible sourcing in their Plan for Better. By sourcing from fisheries and aquaculture that are certified as sustainable and responsibly managed, Sainsbury's ensures that their customers can make responsible choices and positively impact the environment.
Sainsbury's dedication to sustainable seafood has been recognized by both the MSC and ASC, with the retailer winning both the MSC and ASC Retailer of the Year awards. This recognition highlights their efforts in sourcing wild-caught and farmed fish that meet the highest sustainability standards.
Collaboration for Progress
Sainsbury's understands that collaboration with key partners is crucial in driving progress towards sustainability. They actively collaborate with various organizations that share their vision and help them meet their goals. By working together, they can make a greater impact in the seafood industry.
Fresh Fish Ideas
Sainsbury's is committed to helping customers make healthy and sustainable choices, regardless of their dietary preferences. The UK government recommends consuming two servings of fish per week, with one serving being oily fish. Sainsbury's promotes this message through their eat 2 logo on fish packaging, making it easier for customers to identify sustainable options.
To ensure the sustainability of their seafood offerings, Sainsbury's currently ensures that 100% of their farmed seafood and 80.3% of their wild-caught fish and seafood are independently certified as sustainable. This certification guarantees that the products are environmentally and socially responsible, making sustainable fish more accessible to their customers.
Sainsbury's smoked salmon is not only delicious but also responsibly sourced. With their commitment to ASC and MSC certifications, Sainsbury's ensures that their seafood products meet the highest sustainability standards. By collaborating with key partners and promoting fresh fish ideas, Sainsbury's is leading the way in providing sustainable options for consumers. Next time you're looking for smoked salmon, choose Sainsbury's for a delicious and environmentally-friendly choice.
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