Marc Jacobs Beauty, the renowned cosmetics brand, is set to make a comeback after discontinuing its makeup division in 202The luxury fashion house has recently signed a new 15-year licensing agreement with Coty, a leading beauty company. This partnership aims to revive and expand the Marc Jacobs Beauty range, which will be launched in the next two to three years.
The Resurgence of Marc Jacobs Beauty
The decision to discontinue the makeup line in 2021 left many fans of Marc Jacobs Beauty disappointed and wondering why the brand had taken such a step. However, the partnership with Coty signifies a new chapter for the brand and its loyal customers. Sue Nabi, CEO of Coty, expressed her excitement about the agreement and the brand's potential.
Marc Jacobs Beauty was originally launched in 2013 through a collaboration with Kendo, the brand incubator for LVMH. Since then, the brand has gained immense popularity, with its Daisy Marc Jacobs fragrance becoming one of its top-selling products. The new licensing agreement with Coty will allow Marc Jacobs Beauty to expand its product range and cater to the demands of its global consumer base.
The Importance of Partnerships and Values
The revival of Marc Jacobs Beauty not only highlights the brand's cultural relevance but also emphasizes the significance of partnering with a company that shares the same values and commitment. Eric Marechalle, CEO of Marc Jacobs International, expressed his satisfaction with the collaboration and the opportunity to add another exciting category to the brand's successful partnership with Coty.
This resurgence of Marc Jacobs Beauty comes at a time when various luxury fashion houses are venturing into the cosmetics and skincare industry. Prada, for instance, recently launched a collection of skincare and makeup products in collaboration with renowned makeup artist Lynsey Alexander. Similarly, Paco Rabanne is set to introduce its first line of lip products, eye shadow palettes, and pigments in major retail stores.
Estée Lauder Companies have also partnered with Balmain to create a range of beauty products for the French luxury fashion house. These collaborations demonstrate the increasing trend of fashion brands diversifying into the beauty sector and catering to the growing demand for high-quality cosmetics and skincare products.
The Legal Battle
While Marc Jacobs Beauty has enjoyed immense success over the years, it faced a legal challenge earlier this year. The brand's incubator, Kendo, was sued by Korean skincare brand Amarte for alleged trademark infringement. The case revolved around the use of the term 'Eye-Conic' for a Marc Jacobs eyeshadow palette, which was claimed to be confusingly similar to Amarte's 'Eyeconic' anti-wrinkle topical cream.
Despite this legal hurdle, Marc Jacobs Beauty continues to capture the hearts of its dedicated fan base. The brand's innovative products, such as the Eye-Conic Multi-Finish Eyeshadow Palette, released in 2017, have garnered attention for their unique packaging inspired by rearview mirrors in cars.
The Future of Marc Jacobs Beauty
The partnership between Marc Jacobs and Coty holds great promise for the future of Marc Jacobs Beauty. With the brand's relaunch on the horizon, fans can look forward to a new and improved range of cosmetics and skincare products. The collaboration with Coty, a renowned beauty company, ensures that Marc Jacobs Beauty will continue to deliver exceptional quality and cater to the evolving needs of its customers.
Frequently Asked Questions
- Why did Marc Jacobs stop selling makeup?
- Did Marc Jacobs discontinue lip gloss?
- Does Marc Jacobs still make makeup?
- Who is Marc Jacobs Beauty owned by?
Marc Jacobs discontinued its makeup division in 2021 for unexplained reasons. However, the brand has recently signed a new licensing agreement with Coty to revive and expand its beauty range.
It is unclear whether Marc Jacobs specifically discontinued lip gloss. However, with the brand's relaunch in the works, it is likely that a new and improved lip gloss range will be included in the expanded beauty line.
While Marc Jacobs temporarily discontinued its makeup division, the brand is set to make a comeback with a new range of cosmetics and skincare products in collaboration with Coty.
Marc Jacobs Beauty is owned by Marc Jacobs International and is partnering with Coty to relaunch and expand its beauty range.
With the revival of Marc Jacobs Beauty on the horizon, beauty enthusiasts around the world eagerly await the brand's return. The collaboration with Coty ensures that Marc Jacobs Beauty will continue to be a prominent player in the cosmetics industry, delivering innovative and high-quality products to its loyal customer base.
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