If you're a fan of mouthwatering barbecue and are searching for an authentic Southern dining experience in London, look no further than Hickory's Smokehouse. This family-friendly restaurant brand has become a legend in the BBQ scene, bringing the rich flavors and warm hospitality of the Deep South to local communities in the NW and Midlands.
A Southern-Inspired Journey
Since its humble beginnings, Hickory's Smokehouse has grown into a beloved BBQ destination. With an initial investment of £6m in 2014, the brand expanded from its three units to multiple smokehouses across the north-west. The outstanding reputation of Hickory's among customers and its unique dining experience caught the attention of investors.
What sets Hickory's apart is its commitment to providing a truly immersive dining experience. As soon as you step inside, you'll be transported to the American South. The vibrant surroundings, complete with sports, cinemas, and children's play areas, create a welcoming atmosphere for all. But it's the food that truly steals the show.
Slow-Smoked Perfection
Hickory's Smokehouse takes pride in their slow-cooked meats, which are smoked for up to 12 hours on authentic smokers imported from Tennessee. This meticulous process infuses the meat with a deep, smoky flavor that is sure to satisfy even the most discerning BBQ enthusiasts.
The menu boasts a wide array of Southern-inspired dishes, ranging from tender ribs and juicy pulled pork to succulent brisket and flavorful sausages. Each dish is crafted with care, using only the finest ingredients and traditional BBQ techniques. Whether you prefer your meat smothered in tangy sauce or prefer it dry-rubbed and bursting with natural flavors, Hickory's has something to suit every palate.
Unparalleled Customer Service
At Hickory's Smokehouse, exceptional customer service is just as important as the food. Inspired by the warm hospitality of the South, the team goes above and beyond to ensure that every guest feels welcomed and well taken care of. From the moment you walk through the door until the time you leave, you can expect attentive and friendly service.
The dedication to customer satisfaction extends beyond the dining experience. Hickory's also invests in employee wellbeing, growth, and development opportunities. As a result, the brand has been voted the number one Best Large Company to work for twice, reflecting their commitment to creating a positive work environment.
Community Impact
Hickory's Smokehouse not only delights taste buds but also gives back to the communities it serves. The brand has converted former pubs into Hickory's smokehouses, revitalizing local areas and bringing back life to the community. Additionally, they have partnered with Cash for Kids to raise over £150k for various local causes.
Continued Growth and Expansion
In 2022, Hickory's Smokehouse reached new heights as it joined forces with pub retailer and brewer Greene King. This partnership has allowed the brand to further expand its reach and bring the Hickory's experience to even more guests across the UK. With a fourfold increase in revenue and a total of 17 sites, Hickory's Smokehouse continues to solidify its place as a leading BBQ destination.
If you're craving authentic hickory-smoked BBQ in London, Hickory's Smokehouse is the place to be. From the moment you step through the door, you'll be transported to the Deep South, where the flavors are bold, the hospitality is warm, and every bite is a taste of BBQ perfection.
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