Cley Smokehouse Deli is not your average restaurant. Founded by Riyaaz Amlani, the CEO of Impresario Entertainment and Hospitality, this deli offers a unique dining experience where customers can enjoy a sumptuous meal without having to pay for it. How is this possible, you may wonder? It's all thanks to the power of advertising.
A New Approach to Restaurant Advertising
Amlani envisions restaurants as more than just places to enjoy a meal. He sees them as potential advertising platforms that can capture customers' undivided attention for an extended period of time. In a world where capturing someone's attention in just one second is crucial, restaurants provide a rare opportunity to engage with customers on a deeper level and potentially influence their behavior.
Instead of relying solely on traditional advertising methods like billboards or commercials, Amlani proposes a new model where the food is provided for free and the advertising pays for it. This innovative approach allows businesses to introduce their products in a more sensory way, creating a lasting impact on customers.
A Restaurant as a Television Channel
Amlani compares a restaurant to a television channel, where the food acts as the content and the advertising serves as the revenue stream. By offering free meals, restaurants can attract more customers and create a captive audience that is willing to engage with the advertisements. This concept opens up endless possibilities for collaborations and partnerships with other brands, creating a truly immersive and cultural dining experience.
Zorawar Kalra, a renowned restaurateur, suggests another interesting twist to this concept. He proposes charging for Wi-Fi and offering the food for free, similar to chupito bars and tapas bars in Spain. This approach allows customers to enjoy a meal without worrying about the cost, while still generating revenue through other means.
The Power of Advertising in Restaurants
The idea of advertising in restaurants is not entirely new. Kalra shares how some bars reserve key locations for logos of beverage companies, such as Budweiser, who pay for the advertising space. Additionally, restaurants can collaborate with brands to feature their products on crockery, cutlery, or even as artwork on the walls. These advertising opportunities provide an additional revenue stream for restaurants, making the concept of free meals financially viable.
The Future of the Restaurant Business
Amlani and Kalra believe that this innovative approach to advertising in restaurants is the way forward for the industry. By leveraging the captive audience and immersive environment that restaurants provide, businesses can create a unique and engaging experience for customers, while also generating revenue through advertising partnerships.
While the concept of free meals in exchange for advertising may still be in its experimental stages, it holds the potential to revolutionize the restaurant industry. As technology continues to advance and consumers become increasingly selective with their attention, this new model of advertising could be the key to capturing and retaining customers in an ever-competitive market.
Cley Smokehouse Deli, founded by Riyaaz Amlani, is at the forefront of a new era in restaurant advertising. By offering free meals and leveraging the power of advertising, this deli creates a unique dining experience that captivates customers and allows businesses to promote their products in a more immersive and sensory way. With the support of innovative restaurateurs like Zorawar Kalra, this concept has the potential to reshape the future of the restaurant industry.
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