If you're a fan of Chipotle's limited-time menu options, you may have already heard the sad news that their smoked brisket protein option will soon be leaving the menu. CEO Brian Niccol recently announced that the beloved brisket will be removed from the menu after November. But why did Chipotle get rid of their smoked brisket? Let's dive into the details.
The Perfect Smoked Brisket Recipe
Chipotle's culinary team spent two years perfecting their unique smoked brisket recipe. This flavorful protein option was carefully crafted to complement Chipotle's fresh and real ingredients. Early customer feedback has been overwhelmingly positive, with an increase in both check size and transactions.
However, despite the initial success, Chipotle had always planned for the brisket to be a limited-time offer. Unlike their previous limited-time option, the carne asada, which lasted for a full quarter, the brisket will only be available for a partial quarter. This unexpected shorter run can be attributed to a supply issue.
Supply Issues and Consumer Demand
According to CEO Brian Niccol, the decision to remove the brisket from the menu earlier than planned was a result of the tremendous response from customers and the outstanding execution by Chipotle's operators. The high demand for the brisket protein option caused a supply issue, leading to its early removal.
Niccol, however, reassured fans that the brisket might make a comeback in the future. While there are no specific plans at the moment, it's clear that Chipotle recognizes the popularity of their smoked brisket and may reintroduce it at a later date.
Despite the brisket's early departure, Chipotle has seen record-breaking sales in the third quarter. Total revenue grew by 29% compared to the same period last year, reaching an impressive $2 billion. The brand attributes this success to the strong recovery of in-restaurant sales and the positive reception of their new menu items.
Looking ahead, Chipotle has exciting plans to introduce new menu items in the near future. One of these upcoming additions is a plant-based chorizo, which is already being tested in select markets. This shows Chipotle's commitment to offering diverse and innovative options to cater to the preferences of their customers.
Frequently Asked Questions
- What is the brisket at Chipotle made of?
- Is Chipotle's smoked brisket spicy?
The brisket at Chipotle is made from high-quality beef. It is carefully smoked and seasoned to perfection, resulting in a tender and flavorful protein option.
Yes, Chipotle's smoked brisket has a delicious smoky and slightly spicy flavor profile. It adds a unique kick to your favorite Chipotle dishes.
In conclusion, the chipotle smoked brisket recipe at Chipotle is a beloved limited-time protein option that has garnered a positive response from customers. While it will soon be leaving the menu due to supply issues, there is a possibility of its return in the future. Chipotle's record-breaking sales and plans for exciting new menu items demonstrate their commitment to providing delicious and innovative choices for their customers. Don't miss your chance to enjoy the smoky and spicy delight of Chipotle's smoked brisket before it's gone!
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