When it comes to smoked sausage, one name that stands out is Bernard Matthews. With a rich history dating back to the 1950s, Bernard Matthews has become a household name in the UK, known for their high-quality turkey products. In this article, we will delve into the story behind Bernard Matthews and explore why their smoked sausage is a popular choice among consumers.
A Legacy of Excellence
Bernard Matthews, the founder of the business, started his journey in the 1950s with just twenty eggs and a second-hand incubator. From these humble beginnings, he grew his business to become the largest turkey farmer in Europe by the 1960s. His expertise in turkey farming gained recognition worldwide, with foreign governments seeking his advice.
In the 1970s, Bernard Matthews saw an opportunity to bring turkey to the masses. With more women joining the workforce and a need for quick and easy meals, he introduced simple, affordable, and convenient turkey products. This move revolutionized the way families cooked and enjoyed turkey, making it an all-year-round meat for UK households.
A Wide Range of Options
Throughout the years, Bernard Matthews has continued to innovate and diversify its product range. In the 1980s, they introduced products such as the Turkey Breast Roast, Golden Drummers, and Mini Kiev's. These delicious options quickly became favorites among consumers, supported by national TV advertising campaigns featuring Bernard Matthews himself.
In the 1990s, Bernard Matthews expanded into other meats such as beef, pork, and lamb, offering even more choice to consumers. The 2000s saw a shift towards health-consciousness, with Bernard Matthews focusing on promoting the health benefits of turkey and supporting locally produced British products.
The Present and Future
Today, Bernard Matthews employs over 2,000 people and is a key supplier of turkey across the UK. Their products, including the popular smoked sausage, are enjoyed by nearly half the homes in Britain. With a clear vision for further growth, the Bernard Matthews brand is in safe hands under the ownership of entrepreneur Ranjit Singh Boparan.
Looking towards the future, Bernard Matthews continues to innovate and introduce new products to meet the evolving tastes and needs of consumers. Keep an eye out for more delicious and 'bootiful' options from this iconic brand.
Frequently Asked Questions
Is Bernard Matthews still in business?
Yes, Bernard Matthews is still in business. Although the founder, Bernard Matthews, passed away in 2010, the company continues to thrive under new ownership.
What happened to Bernard Matthews turkey steaks?
Bernard Matthews Farms discontinued its Marco Pierre White-branded line of turkey steaks and joints after finding that it wasn't generating enough sales. The company made this decision in order to focus on other products and campaigns, such as Lean On Turkey.
What are the best sausages in the world?
The best sausages in the world can vary depending on personal preference. However, Bernard Matthews smoked sausage is highly regarded for its delicious flavor and high-quality ingredients.
In Conclusion
Bernard Matthews smoked sausage is a delicious and flavorful choice for those looking to enjoy a high-quality turkey product. With a rich history of excellence and a commitment to innovation, Bernard Matthews continues to be a trusted brand in the UK. Whether you're cooking for your family or hosting a gathering, their smoked sausage is sure to impress. So why not give it a try and experience the 'bootiful' taste for yourself?
If you want to know other articles similar to Bernard matthews smoked sausage: a delicious choice | uk's finest turkey products you can visit the Food category.
Related Articles