Longhorns BBQ Smokehouse, a trendy restaurant in Newcastle, is facing an uncertain future as a petition to wind up the business has been filed against it. The petition was filed by Zara Commercial Limited, the former landlord of Longhorns' restaurant in Jesmond, which closed in March. This closure coincided with the loss of a contract to serve food at five kitchens in Head of Steam pubs. As a result, Longhorns was left with only one restaurant on Newcastle's Mosley Street.
The Winding Up Petition
Zara Commercial Limited has filed a winding up petition against Longhorns, which will be heard at Newcastle County court. This has raised concerns about the future of the business as a whole. Despite the uncertainty, Longhorns has remained active on social media, with the business' official Facebook account posting pictures of its food as recently as the weekend.
A Change in Strategy
Following the closure of the Jesmond restaurant, Longhorns' managing director, Paul Henzell, expressed plans to restructure the business. The new strategy involves opening small restaurants across Newcastle and serving food at events. Henzell acknowledged that the Jesmond branch was too large and did not align with the dining style that the business offered customers.
We have tested the market with mosley street and jesmond. jesmond was not as good as mosley street, which is why we are looking to concentrate on what we have done on mosley street and expand that, Henzell stated.
What's Next for Smokehouse Newcastle?
The outcome of the winding up petition will determine the future of Smokehouse Newcastle. If the petition is successful, the business may be forced to close its doors permanently. However, if Longhorns can overcome this challenge, the new strategy of smaller restaurants and event catering could lead to a successful turnaround.
As enthusiasts of barbecue and smokehouse cuisine eagerly await the court's decision, it remains to be seen whether Smokehouse Newcastle will continue to be a beloved dining destination in the city.
Frequently Asked Questions
- Q: What is Longhorns BBQ Smokehouse?
- Q: Why did the Jesmond branch of Longhorns close?
- Q: What is the new strategy for Longhorns?
- Q: What could happen if the winding up petition is successful?
A: Longhorns BBQ Smokehouse is a trendy restaurant in Newcastle known for its barbecue and smokehouse cuisine.
A: The Jesmond branch of Longhorns closed in March, potentially due to the loss of a food serving contract and the branch's mismatch with the business's dining style.
A: Longhorns plans to open smaller restaurants across Newcastle and serve food at events to restructure the business.
A: If the winding up petition is successful, Smokehouse Newcastle may be forced to permanently close.
The future of Smokehouse Newcastle hangs in the balance as a winding up petition has been filed against the business. Despite the uncertainty, Longhorns remains active on social media, showcasing its delicious food. With a new strategy in place, Longhorns aims to overcome this challenge and continue serving its popular barbecue and smokehouse cuisine in smaller restaurants across Newcastle. As the court's decision approaches, the fate of Smokehouse Newcastle will be determined, leaving barbecue enthusiasts and locals eagerly awaiting the outcome.
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